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So Niice to
Meet you



Xiidra® (lifitegrast ophthalmic solution) 5% is a prescription eye drop used to treat the signs and symptoms of dry eye disease.

Give your eye doctor a riing and ask if
Xiidra could be right for you

Select Important Safety Information

The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation.

How exciiting!

Xiidra is the first prescription eye drop approved by the FDA for both the signs and symptoms of dry eye disease.

How exciiting!

LOOK,
WE’RE ON
TELEViiSION

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Eyes open? Good. Because it’s here. Cue the confetti. Say hi to Xiidra (lifitegrast ophthalmic solution). Xiidra is the first prescription eye drop solution approved to treat the signs and symptoms of Dry Eye. So give your eye doctor a ring, and your eyes just might thank you.

One drop in each eye, twice a day. The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. To help avoid eye injury or contamination of the solution, do not touch the container tip to your eye or any surface. If you wear contact lenses, remove them before using Xiidra and wait for at least 15 minutes before placing them back in your eyes.

Are you ready to do something about your dry eyes? Talk to your doctor about Xiidra.

Select Important Safety Information

To help avoid eye injury or contamination of the solution, do not touch the container tip to your eye or any surface.

ANYONE WANT TO bliiP?

Play BLiiP and get in on the excitement!

5 Facts About Xiidra

FiiVE FAST FACTS
ABOUT XiiDRA

The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. Tell your doctor if you have any side effects that bother you. These are not all of the possible side effects of Xiidra.

Use Xiidra twice per day
Use Xiidra twice per day

Use one drop of Xiidra in each eye, two times a day, about 12 hours apart.

Contacts and Xiidra
Wear contact lenses?

Take ’em out before using Xiidra and wait at least 15 minutes before popping them back in.

Xiidra Dosing
Single-dose containers

Each Xiidra container has enough medicine to treat both of your eyes once. So you’ll be using two containers each day, about 12 hours apart.

Xiidra Administation
Scrub those hands

To avoid contamination, wash your hands first & don’t let the tip of the container touch your eye or any surface.

Xiidra Co-pay
Single-dose containers

Each Xiidra container has enough medicine to treat both of your eyes once. So you’ll be using two containers each day, about 12 hours apart.

Xiidra Containers
Have bad aim? It’s ok!

Each container has some extra solution in case you miss. Throw it out when you’re done – don’t save it.

Complete Instructions for Use are included with your prescription, but you can also find them in this pdf.

Talk To Your Eye Doctor About Xiidra

Why talk to your
eye doctor?
good questiion

First of all, it’s good to know that you can talk to an optometrist or an ophthalmologist. Either one can diagnose and treat dry eye disease.

They’ll want to hear all about your symptoms. They can also do some tests that reveal even more details about your symptoms. Isn’t technology amazing?

Fun Fact
Fun Fact:

If eye symptoms keep bugging you, getting your eyes checked every year is a good idea. Don’t worry, a standard eye exam causes no pain or discomfort. That’s a win!

Select Important Safety Information

If you wear contact lenses, remove them before using Xiidra and wait for at least 15 minutes before placing them back in your eyes.

It is not known if Xiidra is safe and effective in children under 17 years of age.

How to use Xiidra

HOW TO
USE XiiDRA

Want to make sure you apply your eye drops correctly? Fear not! Check out our Instructions for Use and then our handy "How to Use Xiidra" guide. We created two options for you:

WATCH THE HOW TO USE XIIDRA VIDEO
Would you rather see it demonstrated through the magic of animation? We created this video just for you.

How to use Xiidra (lifitegrast ophthalmic solution) 5%.

Let’s start with a little prep work. See those lovely hands of yours? Give ‘em a good scrub with soap and water. That’s good. And if you wear contact lenses, take ‘em out before using Xiidra. For more helpful prep work info, check out the Instructions for Use that came with your prescription.

Start by opening the foil pouch and breaking off a single-use container of Xiidra. It isn’t as fun as popping bubble wrap, but it’s close. This one container will be used for both of your eyes.

Tuck the remaining single-use containers back in their foil pouch and tell them you’ll see them soon. Fold over the edge of the pouch so the containers are nice and snug.

Before applying, hold the single-use container upright and give it a few friendly taps to make sure the solution is settled in the bottom of the container. Then twist the top off like it’s the world’s most adorable bottle of soda. To avoid contamination, make sure the container tip doesn’t touch anything.

Next, tilt your head backwards. If tilting your head back isn’t your thing, try lying down. No napping! Make sure the solution has moved to the tip of the Xiidra container, then place the tip of the container close to (but not touching) your eye. Give the container a gentle squeeze, letting one drop fall gracefully into your eye. If you miss, don’t freak out…just try again. There’s some extra solution in the container in case you do miss.

Using the same container of Xiidra, repeat these steps with your other eye. You only need one drop in each eye. And just like that…you’re done! Toss the spent single-use container and any remaining solution in the trash – don’t save it. If you wear contacts, wait 15 minutes before popping them back in.

That’s it! Repeat these steps every 12 hours, morning and evening. If you have lingering questions, that’s cool – just give your eye doctor a ring. And be sure to read the full Instructions for Use.

What is Xiidra?

Xiidra is a prescription eye drop used to treat the signs and symptoms of dry eye disease.

Important Safety Information

The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. To help avoid eye injury or contamination of the solution, do not touch the container tip to your eye or any surface. If you wear contact lenses, remove them before using Xiidra and wait for at least 15 minutes before placing them back in your eyes.

It is not known if Xiidra is safe and effective in children under 17 years of age.

For additional safety information, see the accompanying link for Full Prescribing Information and Patient Information and discuss with your doctor.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

Xiidra Copay

DOWNLOAD THE HOW TO USE XIIDRA PDF
Are you the type who likes to read it, absorb it, sleep on it, and read it again before diving in? Download these instructions and absorb away.

Xiidra iinsider® Copay Card

$0 THEN $10 EVERY MONTH  FOR AS LONG* AS YOU TAKE IT*

Here’s how to start saving...

Xiidra iinsider® Copay Card
IF YOU HAVE COMMERCIAL INSURANCE

First, sign up for a Xiidra iinsider® card, then bring the card and your prescription for Xiidra to the pharmacy. You may be able to receive your first 30-day prescription free and then pay $10 every month for as long as you take Xiidra (up to $250 in savings each month).*

Xiidra Copay

Is digital your thing? We’ll text a Xiidra iinsider card to you – just text “iiNSIDER” to 37500. Message and data rates may apply.

Xiidra and government insurance

For questions about this savings offer, call 1-844-694-4747.

CHECK ELIGIBILITY
AND SIGN UP RIGHT NOW

Details & Eligibility

*Eligible patients will receive their first 30-day prescription free and up to $250 savings for each refill. The actual savings on your out-of-pocket costs for Xiidra will vary according to personal healthcare insurance coverage. Program subject to change. Not available under federal or state programs. Program expires 12/31/2018. See back of card for full details and restrictions.

What can you ask iiris?

WE LOVE
QUESTiiONS

Questions, meet answers
Ok, so maybe you have a few questions about insurance, benefits, coverage – you know, the fun stuff. What if you could call a number and get help from a real, live person? Just ask iiris – not one person but a whole squad highly trained in helpfulness.

Select Important Safety Information
The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation.

WHAT
CAN YOU
ASK iiRIS?

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So maybe you have a prescription for Xiidra (lifitegrast ophthalmic solution) 5% – great! Or maybe you work for an eye doctor – even better!

You’re probably going to have some Xiidra-related questions. About insurance, benefits, copays…what we like to call “the fun stuff.” What do you do? Just ask iiris.

You’ll be instantly connected to a team of people – special agents highly trained in helpfulness – whose job it is to help you figure that stuff out.

With one phone call, you can ask iiris all sorts of things, like…. “What’s my copay gonna be?” “Am I eligible for any Xiidra savings offers?” “Can you tell me what form I need for my patient’s prior authorization?” or, “What are tomorrow’s winning lottery numbers?”

Ok, we can’t really answer that one. But it really is that simple. So…what can we help you with? You don’t know ’til you ask. For all your Xiidra coverage, benefits, and savings questions…just ask iiris. 1-844-694-4747. Questions, meet answers.

What is Xiidra?

Xiidra is a prescription eye drop used to treat the signs and symptoms of dry eye disease.

Important Safety Information

The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. To help avoid eye injury or contamination of the solution, do not touch the container tip to your eye or any surface.

Important Safety Information (continued)

If you wear contact lenses, remove them before using Xiidra and wait for at least 15 minutes before placing them back in your eyes.

It is not known if Xiidra is safe and effective in children under 17 years of age.

For additional safety information, see accompanying link for Full Prescribing Information and Patient Information and discuss with your doctor.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

Your Xiidra coverage know-it-alls
Commercial insurance, government insurance, or no insurance at all? Ask iiris and we’ll help you figure it out. This may sound strange, but we actually like dealing with insurance companies. It’s kind of our thing.

Savings specialists, too
You know what else is our thing? Helping you save on your Xiidra prescription. If you’re eligible for any special offers or assistance programs, we’ll let you know about ’em. And we’ll help you sign up for ’em.

But wait, there’s more!
We can grant you Xiidra iinsider ® status for juicy info, special offers, refill reminders, and more beamed to your inbox or phone. All you have to do is ask iiris. Monday through Friday, 9:00 am through 8:00 pm ET.

dry eye disease Fact
Just Give
Us A Call

1-844-694-4747

1-844-694-4747

What is Xiidra?

Xiidra is a prescription eye drop used to treat the signs and symptoms of dry eye disease.

Important Safety Information

The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. To help avoid eye injury or contamination of the solution, do not touch the container tip to your eye or any surface. If you wear contact lenses, remove them before using Xiidra and wait for at least 15 minutes before placing them back in your eyes.

It is not known if Xiidra is safe and effective in children under 17 years of age.

For additional safety information, click here for Full Prescribing Information and Patient Information and discuss with your doctor.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit http://www.fda.gov/medwatch, or call 1-800-FDA-1088.1-800-FDA-1088.